Branding

The branding is focused on designing and building the website. So it has everything you need to start designing the interface, from the selected color combinations to make sure you website will be accessible, font hierarchy applied to the different headings, paragraphs and elements, to the spacing and grid system for different screens and devices.

Expected deliverables

You will receive a PDF and a Figma file with:

• Color combination and applications.

• Typographies combination and applications.

• Grid system and spacing details.

• Type hierarchy and scale.

• Logo variations and applications.

Web design

The design is entirely made in Figma and once the final version is approved, you will receive an export of the figma file, which you can import in your account and modify or use however you want. The web design is not the functional website but the design of the screens (for both desktop and mobile) of how the website will look like. It is like the plans of a house, not the house itself.
But I can garantee that everything will be developer friendly! (aka ready to be developed ;))

Expected deliverables

You will receive a Figma file with:

• All the high fidelity screens from each page.

• The desktop and mobile version of each page.

• The global components such as navigation, footer, CTAs, etc.

• The different states of buttons, tabs, cards and other elements (hover, visited, clicked, etc).

• Description about the expected interactions/animations.

Webflow development

This is the real, functional, live website, fully responsive and ready to be used by your future users or customers. I will meticulosly follow the design down to the pixel (the design you provided, or the one I've created for you).

The design and the development are two separate services, because each client has different needs. Some projects require only development because they have their own design, other projects need only the design because they have their own in-house developers, and some clients need both design and development.

In case to provide your own design, you will have to provide it in a Figma file, and for both desktop and mobile, including the different states of the elements.

Expected deliverables

You will have a custom Webflow website:

• Functional website that follows the design.

• Responsive (it works on desktop, tablet, mobile and any other device!)

• High performance and accessibility.

• SEO settings updated.

• Custom CMS (Database where you can update and add new content).

• Support and help transfering and connecting the domain.